Rust in Automotive

Hi folks , what do you all think about Rust's play in automotive industry..?
we all know that c/c++ has been the monopoly for for decades when it comes to domains like Embedded and Automotive where safety and time is critical, but we see rust as language which has best of both worlds, so what are your thoughts.

If someone is already working on some automotive related use-case, I would love to collaborate and contribute.
Also attach if you came through any material that id related to Rust in Automotive ..